curriculum vitae

Overview

Education

University of North Texas, Denton, Texas

Frank W. Mayborn Graduate Institute of Journalism, Master of Arts in Journalism; Graduation: May 2019

University of Kansas, Lawrence, Kan.

William Allen White School of Journalism and Mass Communications

Bachelor of Science in Journalism: News and Information emphasis; German language minor; Graduation: May 2014

Ludwig Maximilian Universität, Munich, Germany

Wintersemester 2013

2017 Poynter Academy for Digital Women Leaders

Graduate of 28-person, week-long intensive leadership training program for women in journalism 

Awards

Pulitzer Prize

Finalist, Staff for coverage of July 7, 2016 ambush on Dallas police; “Eight Hours of Terror” included 

Texas Associated Press Media Editors

First Place, Deadline Writing, “Eight Hours of Terror”

First Place, Breaking News Reporting, Staff coverage of deadly Dec. 26, 2015 tornadoes

American Society of News Editors Awards

Finalist, Staff coverage of July 7, 2016 ambush on Dallas police

Society for News Design

Best of Digital Design - Breaking/Daily News, “Eight Hours of Terror”

Associated Press Media Editors

Honorable Mention, Innovation in News Reporting, “Lost & Found,” “Tornado Damage 360”

Dallas Morning News Journalists of the Year 

2017 Digital Innovator of the Year

2016 Digital Storyteller of the Year

Professional Experience

McClatchy

Audience Development Editor: Kansas City Star, Wichita Eagle, Fort Worth Star-Telegram (April 2021 - Present)

• Manages the 8-member audience and 4-member service journalism teams working with The Kansas City Star, The Wichita Eagle, The Fort Worth Star-Telegram

• Oversee all digital strategy for the region including on-site development, social media, alerts, newsletters and live events

• Built Kansas City's service journalism team from the ground up with a focus on creating journalism that reflects the needs of the community and helps readers live smarter, healthier and more equitable lives

• Lead production of daily and monthly audience reports and strategy discussions

• Collaborate across McClatchy to develop robust audience strategy to grow reach and digital subscriptions

The New York Times

Social Strategy Editor, Off-Platform (July 2019 - April 2021)

• Program and curate The Times’ social report across platforms including Facebook, Twitter and Instagram

• Collaborate with Culture, Styles, Travel, Parenting, Cooking and Special Project desks to develop off-platform strategies for major projects including Year in Pictures, Decade in Pictures, ADA 30, and news events including the Oscars, Grammys, Golden Globes and Super Bowl 

• Develop evergreen social strategy using audience data to increase features and service programming during weekends and holidays

• Help launch Your Lead, The Times’ reader-driven reporting series, iterations focusing on California, New York and disability and accessibility issues in the U.S.

• Report reader-driven stories

The Dallas Morning News

AUDIENCE DEVELOPMENT EDITOR (October 2018 - June 2019)

• Managed and led team of six homepage and social media producers in executing digital strategy across platforms including DallasNews.com, mobile apps, social media, email newsletters and alerts

• Edited engagement reporter and project manage Curious Texas project including use of Hearken, GroundSource and in-person events

• Wrote daily analytics note contextualizing newsroom metrics within company subscription acquisition goals

• Coordinated newsroom relationship with business-side including subscription acquisitions, retention and marketing teams

• Served on newsroom Digital Cabinet to further develop newsroom’s digital strategy

• Launched Viafoura commenting platform on DallasNews.com with new commenting guidelines and strategy

Engagement Editor (November 2016 - October 2018)

• Oversaw social media strategy for Dallas Morning News across verticals and platforms including Twitter, Facebook, Instagram, Reddit and Snapchat

• Launched and moderate Dallas Morning News Subscriber Facebook Group with more than 1,900 active members

• Launched and edited Curious Texas, a Hearken-powered engagement reporting project

• Edited and launched user generated content campaigns using Google Forms and Hearken to listen to audience stories and questions

• Designed and implemented social media promotion plans for major projects

• Used Parse.ly and Google Analytics to inform coverage and promotion decisions

• Monitored social engagement using Crowdtangle

• Managed DallasNews.com homepage

• Curated and sent daily news round-up email newsletters, push alerts

• Collaborated with newsroom and marketing to plan and execute public events including News & Brews bar trivia, First Amendment lecture/panel series

• Facilitated digital newsroom training in social media, CMS, best user engagement practices and digital safety for journalists

• Established and implemented digital style guide

• Updated newsroom social media guidelines to emphasize reader engagement

• Served as deputy editor to Audience Development Editor

Breaking News Reporter – Politics (January 2016 - present)

• Reported on July 7, 2016 ambush on Dallas police on Facebook Live, coverage later named 2017 Pulitzer Prize finalists for Breaking News.

• Reported for 2016 presidential election coverage team

• Managed award-winning “Lost & Found” application that worked to reunited victims of December 2015 tornadoes with their most precious belongings

• Reported on national, state and local breaking news

• Designed interactive story presentations for breaking news events

• Helped lead newsroom transition to digital-first workflows and publishing

UI Designer, GuideLive.com (September 2014 - January 2016)

• Assisted in redesign and relaunch of award-winning GuideLive.com

• Designed interactive story presentations for entertainment stories

• Reported stories about arts, digital culture and coffee in Texas

Digital Design Intern (June 2013 - August 2013)

• Designed interactive story presenations for TDMN’s flagship iPad app

• Redesigned webpage for TDMN’s coverage of West Fertilizer Co. plant explosion

The Lawrence Journal-World

Digital Intern, Legislative Reporter (February 2014 - May 2014)

The Kansas City Star

Freelance Reporter (Aug. 2012 - Jan. 2013)

Metro Reporting Intern (June - Aug. 2012)

Associations